The Battle of the Blush

Have y'all heard about the Painted by Esther and Patrick Ta controversy?

So from what I understand, there is this beef battle between these two surrounding the gradual transition blush technique that has been around for quite some time. Technique(s) in makeup are rarely exclusive to one person because there are countless ways to achieve a similar look. It's entirely possible for multiple artists to arrive at the same technique independently.

That being said, I think it's only right to acknowledge that Painted by Esther has popularized this blush application style and made it trendy for a new audience.

In the midst of Ether's blooming blush technique explosion, Patrick Ta has recently launched his Transition Blurring Blush Duo product. Supporters argue that product development takes a long time and that this launch has likely been in the works for months, if not years. I don't wanna call "BS" because that may very well be true.

However, it's hard to ignore that Esther is the one who brought significant attention to this technique in the current beauty conversation.

Personally, I became aware of it because of Esther. I've watched her content, and I've seen how she's introduced and showcased this approach. More importantly, we have begun to see this technique embraced by women with deeper and richer tones.

For years, women with deeper complexions were led to believe certain bright or vibrant blush shades weren't made for us or wouldn't complement our skin tone. Esther helped challenge that narrative. She reimagined the way blush could be worn, making it feel exciting, accessible, and aspirational for women who have historically been overlooked by the beauty industry.

Then, as the technique gained momentum across social media, Patrick Ta launched his new Transition Blurring Blush Duo.

Now, to be clear, I'm not saying he copied Esther. Nor am I saying he invented the technique. But what I am saying is simply that there was a unique opportunity here.

Patrick Ta has been recognized as an inclusive brand. Representation and inclusivity are important, especially considering women of color are some of the beauty industry's most influential consumers and trendsetters, so don't get it twisted.

What I'm also struggling with is the missed opportunity for acknowledgment and collaboration.

Even IF the product had been in development for years, Esther's impact on the current popularity of the technique is undeniable. A collaboration, a public acknowledgment, or even a simple show of support could have gone a long way. If he had, I must've missed it.

Imagine seeing a major beauty brand publicly celebrate a fellow artist, content creator, innovator, and woman of color who helped bring renewed attention to a technique people are excited about. That kind of recognition would have been powerful.

To me, inclusivity isn't only about shade ranges. It's also about recognizing contributions, amplifying creators, and creating space for artists whose work is influencing the culture and moving it forward.

I've never purchased a Patrick Ta product (not that he needs my lil coin), but I honestly think I would have been more inclined to support the launch had there been some visible acknowledgment or collaboration. It would have demonstrated a level of integrity and community that resonates with me as an artist and consumer.

Again, this is just my perspective.

I don't believe Patrick Ta is a one-man operation. He has a large team, substantial resources, and significant influence. That's why I feel the opportunity was there to celebrate Esther's contribution to the beauty conversation, regardless of who created the technique.

For me, it's about giving credit, showing support, and recognizing impact.

Black women have consistently been trendsetters, innovators, and culture drivers within the beauty industry. We influence trends, shape conversations, and hold tremendous purchasing power. We deserve recognition when our contributions move the industry forward.

That's why, in my opinion, this situation didn't feel like a complete win for Patrick. Whether intentional or not, it felt like another moment where a Black woman made a significant impact on a culture but didn't receive the level of acknowledgment many felt she deserved.

And that's the real conversation.

Also, MAC Cosmetics has entered the chat with the collaboration and campaign we didn't know we wanted or needed. Introducing Painted By Esther X Olandria X MAC...

Thanks for coming to my Beauty TED Talk. Let me know what y'all think.